As told to the LA Weekly, LEADERSH!T " [is] talking about breaking the mold -- breaking the cycle. And breaking these stigmas and stereotypes of what people think we are. And what people think it takes to make it or to be a success in life." On the road with The Prezident for this campaign are producers Dae One (Schoolboy Q, Jay Rock), THX (David banner, Snoop Dogg), FreshChuck and Polyester for HellagooD (DOM Kennedy), Zaire Koalo (Shawn Chrystopher, T.I.), Lee Bannon, Javis Faux, and more. The features were kept to a minimum with appearances from King Mez, Rochelle Jordan, Aleon Craft, Rocky Rivera, Jack Freeman, Ina Williams, and Chevy Jones. Available on iTunes and all Digital outlets, keep up with the campaign and #FollowtheLEADERSH!T on IAMELPREZ.COM.